Highlights from Seoul Fashion Week

" Seoul Fashion Week uncovers this city as a hub of very dynamic and in-vogue designers, who have trained in other cities around the world. With shows from J’Apostrophe, Jarret, JKOO, The Studio K and Kye.Seoul Fashion Week uncovers this city as a hub of very dynamic and in-vogue designers. The proof is in the women’s collection from J’Apostrophe. Heading up the women’s line is Jiseon Lee, a former student at Parsons School in New York, the city in which she still lives. The edgy spirit and urban feeling of the Big Apple are felt throughout this collection, dominated by white and transparency. Our attention then shifts onto the mixed collections, which are essential to this fashion week and there are three that merit a look. First of all, Jarrett: for designer Ji Youn Lee, the material becomes the most important part of this futuristic collection, in which cuts are mixed with volume, working for men as well as women. For the designer duo from JKOO, a young label founded in London in 2010, it is all about prints and colours. Images of black and white give way to large-framed flower prints presented in bright and imaginative tones for both men and women. This lightness desired for the summer months is rather successful. The Studio K, Hyejin Hong loves to mix the abstract with pure lines. The result is a mix’n’match of masculine and feminine wardrobes, both transformable and adjustable to your liking. Finally, for the young label Kye, it is the men’s line that catches our eye. A rapper look with a hint of humour is quite successful, including bandage collages and golden outfits, mixing urban and sportswear with a comfortable self-confidence. Music free of right/Bandit & Nikit - 2012.